The short answer is “as often as there is
anything worth updating!” The problem we run into, however, is
deciding what is worth updating. Website maintenance is about more than
just your “news and events” page. Let’s face it – when you run a
business, you have news. You have: new products, staff changes,
announcements, policy changes, new services, warnings, tips – the list goes on.
You have things to talk about! You really should make a point to
update something on your website at least once a week. Let’s review a
few reasons why, and some suggestions of WHAT to update.
Your clients
really DO want to see your updates.
Making website updates has nothing to do with
vanity or tooting your own horn – not that there is anything wrong with that.
Many people hesitate to put news out about themselves or their company
because they place themselves last. The customer comes first, after all.
Whether they are afraid updates appear to be shameless self-promotion,
or they simply don’t want to take time away from their customers, their own
website takes the back seat. Website Maintenance is a crucial
foundation in any marketing strategy. Google ignores your website if
it isn’t updated. Viewers get a bad impression if there is old data on
your website. This isn’t about tooting your own horn, this is about
making sure your website is visible when your potential customers are
searching.
Update your
website to make it more interesting to read.
Your website viewers probably have more
interesting things they COULD be reading. They came to your website
because they were looking for information. Make sure you have what they
are looking for on your website. When you add new products or services,
make sure you put it on your website. A good website maintenance
strategy will ensure you never lose a potential customer because you didn’t
have the right information online.
Update your
website to make a good first impression.
They may seem like silly things, but the
Copyright 2002 in your footer makes a bad first impression. Having the
latest post on your blog page several years old makes a bad first impression.
You see the pattern here. Your customers want to do business with
whoever they perceive to be the best. Having a bunch of outdated posts,
wrong dates, staff members who don’t work there anymore – they all make a very
bad first impression. Having outdated items on your website is like
standing up to speak with a giant food stain on your shirt – your audience
is too busy looking at the stain to listen to your message!
DWD Solutionsinfo@dwdsolutions.co.za
073-996-4696
http://www.dwdsolutions.co.za
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