The 6 Basic Principles of Internet Marketing Success

You may have heard the stories before; so and so makes (insert amount) every month from internet marketing.  Although many are vastly inflating their income in order to be perceived as an expert, others truly are making a small fortune each and every month from online earnings.  Let’s be honest, it’s not as easy as some may portray.  If it were, then everyone would be doing it, right?  However, it’s not as complex as astrophysics either.  You don’t have to be born a genius or part of the intellectually elite to earn a living through internet marketing.  Believe it or not, success only boils down to a few basic principles.  Albeit, you have to become really really good at applying these principles in order to garner the type of lifestyle you read about online, it is absolutely attainable for the average joe.  It shouldn’t take a lifetime to learn and you absolutely shouldn’t have to shell out your life savings for courses and techniques by so called “gurus”. 

Principle #1 – This may be counter intuitive to what some others may say, but I believe you should target a niche the you are interested in.  

Some will say this is incorrect and that you should “follow the money niches”, but as long as you know that this niche has a large following, then you should be fine.  Internet marketing has a massive turnover rate because people quit prematurely.  If you are creating a product or producing content in a niche that you strongly enjoy, then you won’t see it as a chore, and will be far more likely to stick with it. 

Principle #2 – Now that you’ve found your niche, it is time to dig deeper.  

You must discover what problems the people within your niche (your target audience) are facing.  For instance, one of the hottest fitness products as of the last decade has been P90x.  Why?  There must fill a need or fix a problem that people must have.  Let’s look at the target audience for answers;

• People want to lose weight and get fit.  P90x offers a method for both.  
• Many people want to workout from the convenience of their own home.  Gyms can be expensive and intrusive.  P90x is a dvd set that allows consumers to workout at home.  
• People want things done quickly.  No one wants to workout for 3 hours a day, so the intensity of the workout must be high.  P90x offers short, intense workouts so consumers can get fit while working out for a shorter duration.  

P90x addresses all of these problems.  So, it’s no wonder it is so successful, it fixes many of the problems that people within the weight loss niche are suffering from.  

Principle #3 – Fix the problem!  

You don’t even need to re-invent the wheel either.  If others have already done it, then do it better.  What can you improve upon.  If you develop a product or service that directly solves the potential consumer’s problem, then they will be more likely to purchase.  Provide something of high value. 

Principle # 4 – Create an enticing offer and present it in a manner in which your target market simply cannot refuse. 

Free bonuses, affordable pricing, or an intense sales video that shows that you identify with the plight of your target market.  You could also make it look cool and edgy like P90x did.  Their commercials make it sound as if the workouts were part of the most intense, groundbreaking, program ever developed by science. 

Principle #5 – Find your vessel and master it.  

How are you going to get your product or service in front of the masses?  After all, no one can purchase it if they don’t see it.  Some prefer blogging, many prefer social media, while others rather take advantage of Youtube.  There is no right or wrong method as long as the eyes of your target audience is on your new brilliantly crafted offer.  It’s important not to be a “flip flopper” and jump from one method to the next.  Instead, focus your efforts on mastering one method and find a way to automate it as best as you can.  If you prefer blogging, hire a writer.  If Facebook is your thing, then find a freelancer to create posts for you.  If making videos works best for your business, then find someone to create videos.  Then you will realize that you suddenly have more time to focus your efforts on other methods. 

Principle #6 – Rinse and Repeat.  

To summarize, you’ve located a niche, discovered a problem, created a product/service to fix that problem, created an offer your niche can’t refuse, and found/automated a vessel in which to get your offer in front of the right people.  Now, the choice is yours.  You can continue to go back and improve each principle, or start from scratch, i.e., find a new niche, new problem, new product, etc. 

Whatever you do, it must be done with vigor and an unrelenting style of focus and hard work.  If you master each of these basic principles, with a work ethic that outmatches your competitors, then you WILL become successful and you WILL attain the life that you’ve always wanted. 

Best Regards,
DWD Solutions
073 996 4696
info@dwdsolutions.co.za
www.dwdsolutions.co.za

Why Responsive Design Support is the Most Important Feature You Can Add To Your Website

Why Responsive Design Support is the Most Important Feature You Can Add To Your Website

Different websites will have different needs and will therefore require different features to be added that are important to the success of those sites. For instance, an Ecommerce site that sells products may need some kind of inventory control feature to ensure that the items listed for sale are actually available and in stock. While critical to the success of an Ecommerce site, this feature would be pointless on a site for an accounting firm that is promoting the services they offer, but not actually selling physical products online. Regardless of a site’s needs, however, one feature that is critical to all sites’ success is mobile-friendliness and responsive design support.

What Is Responsive Web Design?

Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A wide screen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.

So why is responsive web design the most important feature that you can add to your website? Here are 4 key reasons:

1. Supporting the Multi-Device User

We live in a world where our sites are not only being visited by a variety of different devices and screen sizes, but the same customers are returning to our sites at different times using these different devices. This means that, to best support their experience, our sites must work well regardless of which device they may be using at a given time. The same content that they have access to on one devices must be present when they return on other devices to ensure consistency in the information that they are seeking.

If a customer is visiting your site looking for information or using a specific feature, and they return later on a different device but cannot find that same information (perhaps because you decided to not include it on a “mobile-only” version of the site), then you run the very likely risk that that person will simply leave your site and take their business elsewhere. By ensuring consistency of information across all devices, but with a layout and experience suited to each individual screen size, you do your best to support your customers and do not give them any reason to abandon your site halfway through their overall experience.

2. One Site to Rule Them All

It’s hard enough to keep one website updated and relevant. Trying to keep multiple sites up to date and consistent with messaging is even more of a challenge. This is why a responsive website is much preferred over separate websites for desktop displays and mobile phones.

Commonly known as the “mobile-only” approach, this is where your site detects whether or not a visitors is using a mobile device and, if so, send them to a separate, mobile-optimized version of the site. This is problematic for a number of reasons. First off, you now have two sites to keep updated, which means you have just doubled your workload. Second, most “mobile-only” sites feature a small subset of content and features found on the “normal” site version. As we covered in our first point, this content and feature disparity between versions of the site will frustrate multi-device users who expect access to the same information across the various devices they may choose to use to visit your site. If you decide to eliminate some of that content on the mobile version, your audience may decide to eliminate your site from their browsing history.

Having one website to manage and one place to manage that site from will make it easier to keep the site updated. If you build your websites using a platform like the cloud-based Webydo and leverage their Pixel Perfect Responsive Editor, you will be able to centralize all management of that site while still having total control over how that site displays for different screens.

3. Improved Search Engine Rankings

Google has long recommended using responsive web design to support different devices and screen sizes, but the search engine took this recommendation a step further in 2014 when they began adding a “Mobile Friendly” label to websites that used this approach when those sites appeared in a search results page on a mobile device.

While this designation was a nice to have, Google said at the time that they envisioned using mobile-friendliness as a ranking signal in the future. Well, as of April 21st 2015, that came to fruition and Google began rewarding sites that were built responsively for multi-device support.

By rewarding sites that are mobile-friendly, Google is effectively penalizing those that are not, making responsive web design an important factor in SEO (search engine optimization) strategy plans!

4. Future Scalability

One of the best things about a responsive website is that this approach gives you the best chance to support newer devices and screens in the future. Responsive sites are fluid, scaling up or down as needed to best fit the screens being used to access the site. This means that as new devices hit the market with screen sizes unlike what we have seen before, our responsive websites will already be prepared to meet those new devices with a design and experience best suited to whatever screen sizes they throw at us.

In Closing

Every website, regardless of that site’s goals or the audience that it serves, will benefit from a display that works great across different screen sizes and on various devices. By ensuring that responsive web design is feature that you make a priority on all website projects.

Best Regards,
DWD Solutions
+2773 996 4696
info@dwdsolutions.co.za